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  • Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

    Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

    This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with...

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  • 7 Steps To Creating The Best ABM Campaign Ever With Advocacy

    Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both...

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  • 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

    7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

    Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven...

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  • Everything You Need To Build Your Advocate Marketing Budget

    Everything You Need To Build Your Advocate Marketing Budget

    Figuring out budget can be tough, especially for new initiatives like advocate marketing—but understanding the costs can help. You already learnt where you can get funds for advocate marketing in...

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  • Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy

    Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy

    Sometimes using a net isn’t enough. To catch really big fish, you have to use a spear. In the B2B world, this means using account-based marketing to target the customers you really want to catch....

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  • Sales And Marketing, It’s Time To Have “The Talk”…

    Sales And Marketing, It’s Time To Have “The Talk”…

    Sales and Marketing, it’s time you had “the talk”… …about the silent killer in your sales pipeline. II know it’s scary, but your teams need to come together if you want to stop prospects from...

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  • From Research To Results: Using Buyer Personas To Drive Advocate Engagement

    From Research To Results: Using Buyer Personas To Drive Advocate Engagement

    “Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part of your advocate marketing strategy. In their 2016 Advocamp AMP Talk, Mark Emond, Founder and...

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  • Insights From The First Advocate Marketing Benchmark Study

    Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark...

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  • Launching An Advocacy Program Part 2: Cleaning Your Data

    Launching An Advocacy Program Part 2: Cleaning Your Data

    This is the second of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. This...

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  • Unlock Long-term Advocate Engagement With The Power Of Storytelling

    Unlock Long-term Advocate Engagement With The Power Of Storytelling

    Is an advocate forever? It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer. The long-term success of an advocate marketing...

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  • How To Boost Customer Advocacy With Creative Video Content

    How To Boost Customer Advocacy With Creative Video Content

    Wouldn’t you rather watch a funny video to learn how to use a product than read through some boring support documentation? So would your customers… and creating engaging content is the first step...

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  • How Can Your Existing Budget Pay For Advocate Marketing?

    How Can Your Existing Budget Pay For Advocate Marketing?

    Justifying budget for new marketing strategies like advocate marketing can be daunting. First, you need to prove advocate marketing will generate strong ROI (which you can learn more about in this...

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  • 4 Powerful Motivators That Will Get Customer Advocates To Take Action

    4 Powerful Motivators That Will Get Customer Advocates To Take Action

    This post was updated on August 2nd, 2016. Motivating your customer advocates to take action and spread the word about your business can lead to big benefits, such as increases in referrals,...

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  • Webinar Recap: How To Make Time For Advocate Marketing

    Webinar Recap: How To Make Time For Advocate Marketing

    As a marketer, you’re a busy person. So it’s hard to imagine how adding yet another program to your list of things to manage will save you time. That’s why we asked three top advocate marketers...

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  • From Apathy To Advocacy: Involving Your Customers In The Conversation

    As companies grow from five customers to five thousand, it can be difficult to maintain the same close connections you once had with them. Unfortunately, if customers start to feel the distance,...

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  • Three Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive

    Even if you’re not playing Pokémon GO, you’ve definitely heard of its roaring success. (Or, at the very least, you’ve seen people staring at their phones as they walk down the street even more...

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  • Getting Naked: Exposing Your Brand To Customer Reviews

    Getting Naked: Exposing Your Brand To Customer Reviews

    We’ve all had the dream where we walk into an important presentation naked. While it may sound scary, exposing yourself as a company isn’t necessarily a bad thing. Your customers are already...

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  • Do You Know What Your PR Is Worth?

    Do You Know What Your PR Is Worth?

    In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our...

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  • Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

    Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

    Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to...

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  • Advocates: The Swiss Army Knife Of Marketing

    Advocates: The Swiss Army Knife Of Marketing

    Searching for the most useful tool in your marketing kit? Put down your binoculars, because it’s right in front of you: your customers. Sometimes it’s hard to see the forest for the trees, but if...

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