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  • How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

    How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

    Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19,...

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  • Spark A Movement Behind Your Brand By Turning Your Advocates Into Tight-Knit Team

    Spark A Movement Behind Your Brand By Turning Your Advocates Into Tight-Knit Team

    Working from home is luxurious. Who could say no to a 20 foot commute, the ability to instantly switch from one meeting to the next (no desperate sprints between conference rooms) and typing in...

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  • 4 Sales Funnel Stages Where Prospects Quickly Fall Out Of Love With You

    4 Sales Funnel Stages Where Prospects Quickly Fall Out Of Love With You

    There’s something so comforting about the traditional sales funnel stages for B2B salespeople and marketers. You know that if you toss a certain number of leads in at the top, you can expect a...

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  • 22 Pro Hacks For Starting A Referral Program

    22 Pro Hacks For Starting A Referral Program

    Starting a successful referral program can be a challenge, but getting it right can make all the difference for your business. In his 2016 Advocamp AMP talk, Matt Heinz, President at Heinz...

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  • 3 Sales Pipeline Management Hurdles You’ll Likely Face This Year—And How To Overcome Them

    3 Sales Pipeline Management Hurdles You’ll Likely Face This Year—And How To Overcome Them

    I’m not psychic, but I have a feeling that this year you’ve faced some struggles when it comes to managing your sales pipeline. Here’s why: • Lead gen programs aren’t performing as effectively or...

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  • 5 Lessons I Learned From Netflix’s Chef’s Table About Customer Advocacy

    This post was originally published on Sept. 2nd, 2016 on Medium. I’m a big fan of Netflix’s Chef’s Table, and I’m really excited about its return for Season 3! I’ve learned so much from watching...

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  • How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket

    How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket

    In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them. Amy Rosenberg, Namely’s Community...

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  • 5 Questions You Probably Haven’t Asked At A Sales Pipeline Management Meeting (But Should)

    The more B2B buying habits change, the more difficult sales pipeline management meetings get. Prospects now do most of their research for themselves. By the time they contact a sales rep, they may...

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  • Why High-Quality Relationships Precede High-Quality Referrals

    You wouldn’t ask someone you just met to help you move…so why would you ask a customer you haven’t gotten to know for a referral? In his 2016 Advocamp AMP talk, Michael Beahm, Senior Marketing...

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  • 3 Ways JDA Software Turbocharged Their Customer Reference Program With Advocate Marketing

    3 Ways JDA Software Turbocharged Their Customer Reference Program With Advocate Marketing

    Sometimes you can have too much of a good thing… especially if it’s two customer reference programs. Just ask Mary Ketter, Manager of the Global Customer Marketing Team, and Johanna Larson,...

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  • Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

    We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can...

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  • Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

    Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

    This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with...

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  • 7 Steps To Creating The Best ABM Campaign Ever With Advocacy

    Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both...

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  • 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

    7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

    Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven...

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  • Everything You Need To Build Your Advocate Marketing Budget

    Everything You Need To Build Your Advocate Marketing Budget

    Figuring out budget can be tough, especially for new initiatives like advocate marketing—but understanding the costs can help. You already learnt where you can get funds for advocate marketing in...

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  • Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy

    Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy

    Sometimes using a net isn’t enough. To catch really big fish, you have to use a spear. In the B2B world, this means using account-based marketing to target the customers you really want to catch....

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  • Sales And Marketing, It’s Time To Have “The Talk”…

    Sales And Marketing, It’s Time To Have “The Talk”…

    Sales and Marketing, it’s time you had “the talk”… …about the silent killer in your sales pipeline. II know it’s scary, but your teams need to come together if you want to stop prospects from...

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  • From Research To Results: Using Buyer Personas To Drive Advocate Engagement

    From Research To Results: Using Buyer Personas To Drive Advocate Engagement

    “Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part of your advocate marketing strategy. In their 2016 Advocamp AMP Talk, Mark Emond, Founder and...

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  • Insights From The First Advocate Marketing Benchmark Study

    Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark...

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  • Launching An Advocacy Program Part 2: Cleaning Your Data

    Launching An Advocacy Program Part 2: Cleaning Your Data

    This is the second of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. This...

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